BS ISO 20671-1:2021 – TC:2022 Edition

$186.33

Tracked Changes. Brand evaluation – Principles and fundamentals

Published By	Publication Date	Number of Pages
BSI	2022	46

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PDF Catalog

PDF Pages	PDF Title
24	undefined
28	Foreword
29	Introduction
33	1 Scope 2 Normative references 3 Terms and definitions
34	4 Principles of conducting a brand evaluation 4.1 General principles
35	4.2 Transparency 4.3 Consistency 4.4 Objectivity 5 Brand evaluation fundamentals 5.1 General 5.2 Elements 5.2.1 General
36	5.2.2 Tangible elements 5.2.3 Quality elements 5.2.4 Innovation elements 5.2.5 Service elements 5.2.6 Intangible elements 5.3 Dimensions 5.3.1 Legal dimension 5.3.2 Customer/other stakeholder dimension 5.3.3 Market dimension
37	5.3.4 Economic and political environment dimension 5.3.5 Financial dimension 6 Brand evaluation considerations 6.1 Personnel 6.2 Practices and processes 6.3 Brand evaluation audit 6.4 Data sourcing
38	6.5 Brand evaluation results
39	Annex A (informative) Examples of indicators for elements and dimensions
44	Bibliography