{"id":356575,"date":"2024-10-20T01:13:02","date_gmt":"2024-10-20T01:13:02","guid":{"rendered":"https:\/\/pdfstandards.shop\/product\/uncategorized\/bs-iso-206712019\/"},"modified":"2024-10-26T01:36:43","modified_gmt":"2024-10-26T01:36:43","slug":"bs-iso-206712019","status":"publish","type":"product","link":"https:\/\/pdfstandards.shop\/product\/publishers\/bsi\/bs-iso-206712019\/","title":{"rendered":"BS ISO 20671:2019"},"content":{"rendered":"

This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.<\/p>\n

This document can be used in internal and external brand evaluation.<\/p>\n

PDF Catalog<\/h4>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
PDF Pages<\/th>\nPDF Title<\/th>\n<\/tr>\n
2<\/td>\nNational foreword <\/td>\n<\/tr>\n
6<\/td>\nForeword <\/td>\n<\/tr>\n
7<\/td>\nIntroduction <\/td>\n<\/tr>\n
11<\/td>\n1 Scope
2 Normative references
3 Terms and definitions <\/td>\n<\/tr>\n
12<\/td>\n4 Principles of conducting a brand evaluation
4.1 General principles <\/td>\n<\/tr>\n
13<\/td>\n4.2 Transparency
4.3 Consistency
4.4 Objectivity
5 Brand evaluation fundamentals
5.1 General
5.2 Elements
5.2.1 General
5.2.2 Tangible elements <\/td>\n<\/tr>\n
14<\/td>\n5.2.3 Quality elements
5.2.4 Innovation elements
5.2.5 Service elements
5.2.6 Intangible elements
5.3 Dimensions
5.3.1 Legal dimension
5.3.2 Customer\/other stakeholder dimension
5.3.3 Market dimension
5.3.4 Economic and political environment dimension <\/td>\n<\/tr>\n
15<\/td>\n5.3.5 Financial dimension
6 Brand evaluation considerations
6.1 Personnel
6.2 Practices and processes
6.3 Brand evaluation audit
6.4 Data sourcing <\/td>\n<\/tr>\n
16<\/td>\n6.5 Brand evaluation results <\/td>\n<\/tr>\n
17<\/td>\nAnnex A (informative) Examples of indicators for elements and dimensions <\/td>\n<\/tr>\n
23<\/td>\nBibliography <\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Brand evaluation. Principles and fundamentals<\/b><\/p>\n\n\n\n\n
Published By<\/td>\nPublication Date<\/td>\nNumber of Pages<\/td>\n<\/tr>\n
BSI<\/b><\/a><\/td>\n2019<\/td>\n24<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"featured_media":356581,"template":"","meta":{"rank_math_lock_modified_date":false,"ep_exclude_from_search":false},"product_cat":[2641],"product_tag":[],"class_list":{"0":"post-356575","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-bsi","8":"first","9":"instock","10":"sold-individually","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/pdfstandards.shop\/wp-json\/wp\/v2\/product\/356575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pdfstandards.shop\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/pdfstandards.shop\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pdfstandards.shop\/wp-json\/wp\/v2\/media\/356581"}],"wp:attachment":[{"href":"https:\/\/pdfstandards.shop\/wp-json\/wp\/v2\/media?parent=356575"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/pdfstandards.shop\/wp-json\/wp\/v2\/product_cat?post=356575"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/pdfstandards.shop\/wp-json\/wp\/v2\/product_tag?post=356575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}